Metricool Review [Pros & Cons Of Their Free Post Scheduler]

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What is Metricool?

Metricool is a social media scheduling software that can be used to create, plan, schedule, and publish social media posts. Metricool can publish posts to most of the main social networks, including TikTok, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Google My Business, and YouTube.

Metricool is free as long as you are only using one account for each of those social media channels. If you are connecting it to and managing multiple brands, its still fairly priced at $12 for 5 brands, or 5 accounts for each of the social networks. Overall its been one of the most popular free post schedulers of 2022.

Its really easy to use and has become my go to social media tool when I need a free scheduler to connect a new brand to.  You can view our full list of social media schedulers here

Metricool's Main Features:

  • Social Post Planning, Publishing, & Scheduling
  • Publish To All Your Social Media Accounts From One Place
  • Social Media Analytics & Metrics
  • Manage Social Media Ad Campaigns
  • Create Tracking Links For Analytics
  • Social Inbox - Manage Social Messages From A Single Inbox

Metricool Integrations

  • TikTok
  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Google My Business
  • Twitch

Metricool provides easy connections for each of the above social media channels. Its one of the best all in one social media platforms. Metricool might be the best scheduler when it comes to adding new integrations early before other schedulers do. They released a TikTok scheduler before most of their competitors. They also currently offer integrations with YouTube, Google My Business, and Twitch, which I don't think any competitors include all three.

Metricool Pricing

Metricool has a free forever plan that lets you manage up one account across all of the major social media platforms. Paid plans start at $12 per month and increase to up to 5 brands, or 5 accounts at each of the main social media networks.

  • Free - 1 Brand (1 account at each social network)
  • $12 / mo - 5 Brands (5 accounts at each of the social media websites)
Metricool Scheduler Pricing Plans

Social Media Management

Metricool is an all-in-one social media dashboard that integrates with all of the websites listed above. It has many unique features to help set it apart from competitors. You can use Metricool to research hashtags and analyze the best time to post.

Given the name Metricool, it should be somewhat obvious that they place a large focus on making it a very useful social media analytics tool.

Metricool can schedule and automatically publish Instagram Reels, TikTok videos, and YouTube Shorts, as well as normal posts. Whether you are a social media manager, business owner, or freelancer, Metricool will be a great choice for planning and scheduling social media content. It will help you post to multiple social media networks at once and keep track of the key social media metrics. Its by far the best tool for social media that has a free plan that you can you can use for free forever.

Is Metricool Safe To Use

Yes, Metricool is a safe to use and and connect your social media accounts.

Is Metricool Free?

Yes, Metricool is free for a single brand, which is one social account for each network (Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Linked In.

Metricool Alternatives

There are only two other alternatives I know of that can do both Instagram Reels and YouTube Shorts and they are Social Pilot, Loomly, and Hootsuite.

Pros And Cons Of Metricool


  • Easy to use
  • Generous Free Plan (Forever)
  • More Social Media Integrations
  • Paid Plans Are Reasonably Priced


  • UI Could Be Improved
  • LinkedIn Is Not Included In The Free Plan.  


Overall, Metricool is my favorite scheduler to start out with anytime I am creating a new website or brand.  Its a great solution for social media managers, business owners, niche website builders, freelancers, and more.  Metricool has the best free plan out of all the social media tools on the market.  

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