What Is Influencer Marketing?
Influencer marketing is a relatively new type of marketing strategy that relies on utilizing influencers who already have followings that include a large number of the customers you are targeting. The second benefit is that the influencer has built up trust with their audience and they will be more likely to take action if the influencer recommends a product they like to their audience.
It combines the opportunity to get in front of a large number of potential customers right away with the opportunity to also bring in a solid ROI as well. In the past, paid ads would have been the main channel that could be used instead, but that can result in a higher cost and lower conversion rate due to the consumer being more willing to trust an influencer's suggestion compared to a brand's ad. Overall, influencer marketing has many advantages over other traditional forms of marketing and can be powerful when done correctly.
This article will compare a few different influencer marketing marketplaces, software, and platforms. We'll cover the general features and pros of cons of each of them, plus which social media channels they work with in addition to TikTok.
Intellifluence is the first influencer platform we will cover. It has influencers from a number of social media channels including: TikTok, Instagram, Facebook, YouTube, Twitter, LinkedIn, SoundCloud, Pinterest, Reddit, and more!
They should have influencers for any type of industry you could think of. They list over fifty different categories you can use to narrow your search right from the start. Below is an image of the category options.
Overall, Intellifluence is one of the best TikTok influencer marketplaces we have found so far. It has a variety of social media channels, categories, and a large number of influencers to choose from. You can try it out free for one month and easily set up your own campaign. Intellifluence also gives you the option to have them manage your campaign for you, so they really have a good solution for anyone.
Tokfluence is another good influencer platform, but the major difference is that it only focuses more specifically on TikTok. They do give you audience stats for Instagram and YouTube as well though for each creator. It does have a larger database of creators, but that is because they have aggregated them. One big difference between Intellifluence and Tokfluence is that Intellifluence has creators that have actively signed up as an influencer. Tokfluence just has a database, so some of the creators, may have zero interest in collaborating with a brand. This could result in a longer more difficult process when initially reaching out to influencers.
One benefit of Tokfluence is that they have a free plan. The downside is that it only shows about 5 creators for any given search like in the example below. You may be able to negotiate lower prices with Tokfluence compared to Intellifluence where the creators set a minimum cash price or minimum product value.
Overall, Tokfluence has some good features, but if you can't spend a lot of time with outreach and research, you'll want to go with Intellifluence since they already have creators who are actively working with brands.
HeartBeat is another popular influencer marketplace where brands can go to collaborate with influencers who already have the trust of audiences on TikTok and Instagram.
HeartBeat provides two different ways to run a campaign. The first is a self service pay as you go option. You can use the tools they provide to run an influencer campaign on your own. The second option is fully managed and has a number of additional features. It includes a dedicated account manager, who will help generate creative ideas, and it even includes guarantees in reach, engagement, and posts.
Overall, HeartBeat has some nice features, especially the guarantee on reach and engagement with their fully managed service.
Summary: All three of these Influencer software choices are good options. Which will work best for you will depend on the amount of time and money you plan to invest in your campaign. Intellifluence and HeartBeat both have influencers who have already signed up and are definitely willing to collaborate with brands on influencer marketing campaigns. The main difference with Tokfluence is that they have a large database of creators, however not all of them will want to do reviews, sponsored posts, or other collaborations with brands. On Tokfluence, you can search and sort through the creators then reach out to them to see if they are interested in collaborating. This is why Tokfluence will provide a much more custom campaign, but it will also take a significant amount of time as well. If you have more free time than money then Tokfluence could be a good solution.
All three platforms include TikTok and Instagram, but Intellifluence includes quite a few others which could allow for some additional exposure. If you want to start a campaign quickly and get in front of consumers across a wider variety of social media channels, then you can't go wrong with Intellifluence, especially since the first month is free. They have really simplified the process so all you have to do is post your offer and let the influencers apply and come to you.
Last Updated: October 9, 2020