What is Pearpop?
PearPop is an influencer marketing platform that facilitates collaborations between brands and creators. It makes it easy for brands to research and connect with influencers, as well as post challenges for them to take part in on TikTok, Instagram, and Twitter. Creators can use the platform to discover opportunities, collaborate with brands and get paid for their work. Pearpop was founded by Cole Mason in October 2020. Cole Mason is currently the companies Founder & CEO. Spencer Markel is Pearpop's co-founder.
Pearpop gives brands the ability to create performance driven campaigns across multiple platforms and access insights for their campaigns, allowing them to target specific creator's existing audiences. Pear Pop provides businesses access to a network of over 200,000 talented creators who can help them reach their goals in a cost-effective manner. These talented creators are from a variety of industries or niches which make it a good option for nearly any business.
How Does PearPop Work?
Pearpop is a revolutionary new influencer platform that allows gives content creators an additional way to monetize their content by creating challenges. It is an easy-to-use app that allows businesses to create and launch challenges directly from TikTok. All the marketer needs to do is choose a social network, set a budget, enter some challenge details and invite people to participate. Once the challenge has been launched, creators can submit their entries through PearPop and the challenge promoter can review them can choose who to work with. Pearpop gives celebrities, creators, and influencers a great way to monetize their content while still engaging with fans in an interactive way. It previously had a collab feature that gave you the ability to boost your videos views by having a celebrity duet your TikTok.
How To Start A PearPop Challenge
Step 1: Create a Challenge
- Create a Challenge on either TikTok, Instagram, or Twitter.
- Choose from Sound, Duet, Stitch, or Creative.
- Link to an example.
Step 2: Set Your Budget.
- Choose your budget
- Find out the projected number of submissions and views.
- Provide any rules for your submissions
Step 3: Provide Additional Details & Pay
- Provide details about your brand.
- Provide details about the creative you would like to receive back.
- Upload any relevant assets.
- Submit your payment.
PearPop: Key Features
Search For Influencers and Celebrities and Filter By:
- Social Media Network
- Topic or Industry
- Following and more
- Minimum budget of $1,000
Pearpop: Reviewing The Pros and Cons
Is Pearpop Worth It?
If Pearpop is worth it, will depend on how well your target audience matches your creator's existing audience. Other factors like how much their audience trusts their advice will also factor into how well an celebrity collaboration will work. It will definitely get more views and brand awareness but there are a lot of factors that determine how much of an ROI you might get from it.
Overall, Pearpop is a good choice when it comes to influencer marketplaces with a focus on using celebrities to promote content, products, or services. It definitely makes sense for large brands that have budget for testing. One of the alternatives mentioned below will likely be a better place to start for smaller brands.
If you're looking for an alternative to PearPop, there are several options available. Collabstr is a great choice as it allows users to quickly and easily create campaigns with influencers in their niche. Collabstr is nice because it is very transparent and lets you search for creators and view pricing without even signing up. You can purchase promotions on TikTok, Instagram, or YouTube, starting at $50.
Shoutcart is an alternative influencer marketplace that enables users to browse creators by topic, social media platform, price, type of post, and other useful filters. Shoutcart is a great option for people who are just starting influencer marketing since you can purchase single shoutouts for as little as $10. The quality of their creators can vary significantly so beware of fake followers and engagement.
Intellifluence is another good alternative, but it might be best suited for larger campaigns. It also provides an easy-to-use dashboard and the ability to track results. Intellifluence lets you create a campaign and then creators who meet your requirements will apply to work with you, sort of similar to how Pearpop works. It gives brands the option of providing free products as payment, cash, or a combination of product and payment.
Cameo is another alternative that is focused solely on celebrities and popular creators. You can pay a celebrity to record a video where they say a message that you provide them. All of these platforms are covered in our influencers marketing platforms overview and offer a variety of features that can help you get the most out of your marketing efforts.
Did Pearpop Get Funding?
Pearpop recently closed a funding round that saw the company raise $18 million dollars at a $300 million valuation. Investors obviously have faith in Pearpop's potential. This injection of cash will help the company to expand its operations and invest in new technologies and strategies. Pearpop clearly has a bright future ahead, this funding round will hopefully be just the beginning of what could be a very successful venture. This latest round includes funding from Guy Oseary's Sound Ventures, Ashton Kutcher, (the co-founder of Reddit) Alexis Ohanian’s Seven Seven Six, Diddy, Gary Vaynerchuk, Amy Schumer, The Weeknd, The Chainsmokers, Mark Cuban, Kevin Hart, Marshmello, Kevin, Durant, Rich Miner, Moe Shalizi, and MrBeast. Pear pop had previously raised 16 million dollars in an earlier round of funding.
How Do Creators Make Money On Pearpop?
Pearpop is a great way to monetize your creative skills. With Pearpop, you can create a profile and start submitting projects for clients to review. About 30-45 days after the challenge closes you will receive a payout for your work. The more projects you complete and views your videos get, the more money you can make. Pear pop is a great way to start getting paid for doing what you love!
What Celebrities Are On PearPop?
Celebrities like Snoop Dogg, Loren Gray, Doja Cat, The Weeknd, Madonna, Shawn Mendez, Heidi Klum, and Post Malone have been involved with Pearpop social media collaborations.
Is Pearpop Legit?
Pearpop is a legitimate, safe to use, and reliable site. It is not a scam and can be trusted. However, Pearpop reviews are hard to come by online so far so we recommend researching their creators on your own to determine how authentic their views and following are before deciding who to work with.
How Much Does Pear Pop Pay?
It will vary depending on the challenge and how well your content does. The one downside is that you won't receive payment for another 30 to 45 days after the challenge closes.
How Much Does Pearpop Cost?
The minimum budget for a self service challenge on Pearpop is $1,000.
Published: February 12, 2023